Reliability, Experience, Reputation, Honesty, Ethic, Personality, Professionalism, Cost
A wedding professional with all of those values is the one you want. The real challenge is to find one. Newly engaged couples have to select qualified wedding experts from unqualified ones.
Because in today's advanced internet era it takes just a few hours to create a spectacular website, then a few minutes to insert raving reviews by imaginary wedding couples, less than a hundred dollar payment to the top wedding sites for advertising and off you go. Online you would never know the difference! You hear a lot of horrifying stories how the florist did not show up to the wedding or photo albums did not come in, or wedding video got lost and it goes on and on. Unfortunately it is true. In today's economy, it is obvious that price determines the sale. You will find people who will promise you an exceptional deal for a very low cost. Just be aware that grapes are not always sweet and even the best deals sometimes fail. We all know that the value of quality, honesty and reliability cannot be priced. Indeed we are not suggesting clients to overpay just because some vendors have been on the market for 20 years.
Always check the credentials or at least ask for valid references. Any vendor should not be offended, he or she should be happy to provide you with a list, because word of mouth is the best advertising. This does not apply to situations, where your sister already used the services of the same professional, it applies to professionals you do not know.
I would suggest meeting the vendor before reserving his/her services. If you have three similar offers from wedding professionals in pricing, quality and services - who will you hire? You need to establish a bond and understanding with that person. Personal qualities are important and you have to assure that you feel comfortable. There are some exceptions; for instance being an out of state bride makes it difficult to meet with the vendors in advance. In that case, I would either call up the banquet hall or ask for references.
Also, don't forget to ask for a contract, read it carefully and then mutually sign it. Make sure that the person you are meeting with is actually the one performing the services on your wedding day, and if not, ask to meet with the one who is. The last thing you want is to spend all that time and money to find out on your wedding day that the job is subcontracted to a totally different person or a company.
If quality is important to you, don't only consider the price, find out about how reliable and experienced the vendor is. You have to keep in mind that most of the advertisements in different wedding magazines and sites are "paid advertisements" and do not necessarily always mean high quality service. As I said before the best advertising is word of mouth. If your friend is raving to you about a wedding designer who decorated her/his wedding, definitely check that professional out.
by Kristina Valdmaa
